Here at Crowdfunder, we absolutely love catching up with past projects and hearing about the amazing things they’ve done since their campaigns closed. We spoke to the creator of the Xpresso Martini, Sam Livingstone, on how he used crowdfunding to get his beverage onto the world’s largest online supermarket.
In 2018, Club Belmont’s Sam Livingstone took to Crowdfunder to fund the first production of his cold brew coffee cocktail and launch it into the UK’s market.
Sam told us, “[Crowdfunder] was a great way to promote the brand and test out our market and give friends, family and the public a chance to be a part of the brand! Obviously raising the much-needed money for the first production batch was the biggest part of it but we got much more from it as well like long term fans, a few brand ambassadors, advice and contacts and often volunteers at events we run now.”
After 37 days, his crowdfunding campaign had hit target from 60 supporters, meaning that his dream to create a brand that was well-loved by the public was well on its way to becoming a reality.
Since his crowdfund closed, the Xpresso Martini has been going from strength to strength. After their launch, the cocktail won a silver medal award at the The Speciality and Pre-mixed Masters 2018.
When asked about what their business had achieved in the years since crowdfunding, Sam explained, “So much. We’ve got a London distributor, launched at Fortnum and Mason, and gone full retail ready. We also ran a big event at the London Cocktail Week as the very first ready-to-drink cocktail allowed at the event. We’ve really excelled against tough competition of huge brands with fortunes to spend.”
Perhaps one of their biggest achievements has been to launch with the world’s largest online supermarket, Ocado, proving that hard work, a great idea, and the crowd can really make dreams come true.
Sam told us, “The huge news is that we have launched with Ocado which is our first big mainstream outlet! It was hard work but we would not have made it without crowdfunding and help from family and friends.”
With such a successful experience of crowdfunding, Sam left us with his top tips for anyone looking to crowdfund.
“First off, it’s going to be super hard and take lots of planning. Try and time it right for the type of product and do your very best to film a clip on your idea but also use great photos and explain why you need funding.”
He continued, “It’s going to take a lot of selling the crowdfunding campaign in person before you launch – at work, at dinner parties, at your Christmas do, family get togethers! Stay confident and excited so people want to be a part of it.”
Got a great idea that you’re ready to take to the next level? Start crowdfunding today!
Our Xpresso Martini wins an award and hottest product of the Wine Show.
Coffee Cocktail Indulgence in a Bottle – The Club Belmont Xpresso Martini
The Club Belmont Xpresso Martini is a fast, easy, and delicious way to “wow” friends and family at parties, or to simply kick back with at the end of a long day—no cocktail shaker necessary. Created by London-based mixologist Sam Livingstone, each bottle of Xpresso Martini contains a mouth-watering blend of triple-distilled, small-batch vodka, Italian cold brew coffee, and coffee liqueur.
The Club Belmont Xpresso Martini is an excellent and affordable alternative to going out for a fancy cocktail and is more simple and cost-effective than stocking your home bar with all the fixings. From the moment you open the bottle, the Xpresso Martini is made to impress. The elegant, art deco inspired label and sturdy, artisanal 150 mL glass bottle transport you back to a time of glamorous speakeasies, while the aroma of fresh-brewed coffee delights your senses.
The simple, four-ingredient recipe means you can be sure you’re getting all flavor and none of the filler. A smooth, full-bodied coffee flavor is rounded out by the warming sensation of premium Polish vodka and the subtle sweetness of coffee liqueur. The Xpresso Martini is not too sweet, with a chocolaty, smoky flavor profile and a silky smooth, easy-to-drink texture. With 7.9% alcohol content, the Xpresso Martini delivers what you’d expect from a traditional martini, with the additional pick-me-up of natural caffeine from cold brew coffee brewed for 24 hours.
The Xpresso Martini is an excellent choice for coffee lovers, martini lovers, and adventurous drinkers alike. For those who may feel uncomfortable mixing their own drinks at home, the Xpresso Martini delivers guaranteed quality and a mixologist-crafted recipe without any guesswork. Each moment of the drinking experience feels luxurious, starting with the copper-gilded text on the label down to the small-batch process used to create this exceptional beverage. No more pouring, mixing, or dirty dishes—just shake the bottle, open, and enjoy responsibly.
For more information visit Club Belmont website.